AppsFlyer - Meta attribution impact due to errors from Meta ads’ attribution API

Final update

Meta API availability has returned to normal, and we continue to monitor conversion rates closely. We will update this page if any further anomalies occur. Thank you for your patience.

1. Resolved · Dec 17, 05:57 UTC
   Meta API availability has returned to normal, and we continue to monitor conversion rates closely. We will update this page if any further anomalies occur. Thank you for your patience.
2. Identified · Dec 16, 15:39 UTC
   Since approximately 11:55 UTC, we've observed a decrease in conversions (installs and reengagements) attributed to Meta, due to an increased number of errors from Meta Ads’ Attribution API. Our team is actively working with Meta, and we are waiting for a fix on Meta’s side. We are closely monitoring the situation and will provide updates as soon as more information becomes available.