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AppsFlyer · Apps and SaaSMar 24, 2025, 20:14 UTC 1 year ago

Issue with install attribution

MinorNot disclosedUpdated 2h ago
Mar 24, 20:14 UTCMar 24, 20:59 UTC
Duration
45m
Impact
Minor
Root cause
Not disclosed
AppsFlyer, 90 days
1 incidents
Affected
Attribution
Status page

Final update

Following our analysis, starting from approximately 20:15 UTC, installs have been attributed correctly to new impressions recorded after that time. Installs will not be attributed to impressions received before 20:15 UTC. Additionally, we observed a lower rate of re-engagement attributions during the incident window (approximately 19:35–20:10 UTC). The issue has been fully resolved. If you experience any further issues, please contact our support team.

Timeline

  1. Resolved · Mar 24, 20:59 UTC
    Following our analysis, starting from approximately 20:15 UTC, installs have been attributed correctly to new impressions recorded after that time. Installs will not be attributed to impressions received before 20:15 UTC. Additionally, we observed a lower rate of re-engagement attributions during the incident window (approximately 19:35–20:10 UTC). The issue has been fully resolved. If you experience any further issues, please contact our support team.
  2. Identified · Mar 24, 20:32 UTC
    As of approximately 20:10 UTC, installs are being attributed to clicks. We are still analyzing the status of attribution to impressions. We will continue to provide updates. Thank you for your patience.
  3. Identified · Mar 24, 20:14 UTC
    As of 19:35 UTC, new installs are attributed only to Self-Reporting Networks (SRNs) and organic sources due to an issue preventing attribution to clicks and impressions. We will provide further updates as soon as possible.

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