Incidentsby GlyphReduced attribution of new app Installs to Meta
Jul 2, 15:04 UTCJul 2, 17:01 UTC
Duration
1h 57m
Impact
Minor
Root cause
Not disclosed
AppsFlyer, 90 days
1 incidents
Affected
Attribution
Final update
Meta has resolved the issue, and the attribution to Facebook is back to normal as of 16:10 UTC.
Timeline
- Resolved · Jul 2, 17:01 UTC
Meta has resolved the issue, and the attribution to Facebook is back to normal as of 16:10 UTC.
- Identified · Jul 2, 15:04 UTC
We are currently investigating an issue affecting the attribution of new app installs to Meta. Since approximately 13:00 UTC, we've observed a ~30% decrease in recorded new installs attributed to Meta. Our team is actively working with Meta to identify the root cause and is closely monitoring the situation. We will provide updates as soon as more information becomes available.
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